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Provides operators with essential information to develop business strategies for domestic and foreign markets.
Provides operators with essential information to develop business strategies for domestic and foreign markets.
Provides technical support with information and reports monitoring developments in residue level requirements, certifications and plant health barriers.
Provides technical support with information and reports monitoring developments in residue level requirements, certifications and plant health barriers.
Implementation of projects to promote fruit and vegetables in Italy and abroad
Implementation of projects to promote fruit and vegetables in Italy and abroad
Promotion of the image of the Italian agricultural system and development of new business opportunities in new markets.
Promotion of the image of the Italian agricultural system and development of new business opportunities in new markets.
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Services
STATISTICS AND MARKET OBSERVATORY

Information processing and market and production monitoring

The task of the Statistics and Market Observatory is to process information and monitor markets and productions, providing operators with essential information for the optimization of business strategies for domestic and foreign markets. The main objective is to provide comprehensive up-to-the-minute overviews of the fruit and vegetable sector, from production analyses and marketing issues through to aspects of consumer trends. The services of the Statistics and Market Observatory include:

  • Land use registries for CSO members and updates on areas planted with fruit trees and strawberries.
    Short-term supply forecasts.
  • Harvest forecasts and final production figures for kiwis, apples, pears, peaches and nectarines.
  • Weekly monitoring of harvests for strawberries, peaches, nectarines and asparagus.
  • Fortnightly monitoring of apple, pear and kiwi stocks.
  • Weekly foreign market trends for pears, kiwis, plums, peaches and nectarines.
  • Imports and exports.
  • Placement of produce with Italian and foreign retail chains (conventional, organic and ready-to-eat products).
  • Producer, wholesale and retail prices.
  • Retail fruit and vegetable purchases in Italy.
  • Annual reports on vegetable production and market trends.
  • Comparisons of production and conditioning costs.
  • EUROPECH, PROGNOSFRUIT, EURASPER, AREFLH, IKO (International Kiwifruit Organization).
PLANNING AND LEGISLATION

Manages and provides information and external relations to monitor the development of European standards for internationalization

This section focuses on Italian, European and international legislative developments in food hygiene and safety, marketing standards and produce quality, and all Italian and European requirements on pesticides (authorizations and revocations) and decisions on maximum permitted residue levels (MRLs). With reference in particular to MRLs, in 2002 CSO started to collaborate with Germany, the main destination market for Italian produce, on an import tolerance procedure intended to remove obstacles to the free circulation of goods, due to the absence of European harmonization on MRLs. At the European level, CSO works actively to promote the definition and application of European regulations on MRL harmonization. Internationally it is strongly committed to the removal of the plant health barriers (SPS) that prevent the export of Italian produce to some non-EU countries. The activities of the Planning and Legislation section include:

  • Monitoring of Italian, European and international legislation on fruit and vegetables.
  • Requirements on food safety and traceability.
  • International and European standards on the marketing of fruit and vegetable products.
  • New measures on production techniques with low environmental impact, integrated pest management systems and organic cultivations.
  • Opening of new markets: support activities for the elimination of SPS plant health barriers.
  • CMO for fruit and vegetables.
MARKETING AND COMMUNICATION

Implementation of communication and promotion activities in Italy and abroad

The CSO Marketing and Communications section implements communication and promotion activities in Italy and abroad to sustain the consumption of fruit and vegetables. CSO is the only Italian organization with so many years of experience in the promotion of quality agricultural produce, such as PGI Emilia Romagna Pears and PGI Romagna Peaches and Nectarines. CSO activities in the Marketing sector also include the organization of the participation of its members at Italian and international trade fair events and the planning and management of important communication events. The Communication section also pursues intense press office and public relations activities, both in Italy and abroad. In Italy, CSO is currently promoting a major communication campaign to encourage the consumption of fresh seasonal fruit and vegetables. The “Ortofrutta d’Italia” campaign for the promotion of Italian fruit and vegetables involves the participation of the most important sales organizations, with a series of adverts both in the Italian press and on television, as well as in new media channels. The activities of the Marketing and Communication section include:

  • Press office and communication activities: corporate press releases, website, social media, radio, TV and press advertising campaigns.
  • Promotional projects: development and implementation of projects to promote and enhance the consumption of typical produce in Italy and abroad.
  • Communication campaigns: projects to promote fruit and vegetable consumption.
    • ORTOFRUTTA D’ITALIA – Communication campaign developed by CSO to promote awareness and consumption of seasonal Italian fruit and vegetables
    • FRUITNESS – European project to promote fruit consumption by children and adolescents to combat obesity
    • EUROPEAN FLAVORS – European promotion project targeting the USA, Canada, Japan and Russia, highlighting the health and nutritional properties of both fresh and processed fruit and vegetables
  • Trade fairs and major events:
    • FRUIT LOGISTICA – “PIAZZA ITALIA”
    • PMA – USA and CANADA
    • WORLDFOOD – Moscow
    • MACFRUT – Cesena (Italy)
INTERNATIONALIZATION AND SUPPLY CHAIN

Promotion of the image of the Italian agricultural system and development of new business opportunities in new markets.

Today, CSO represents a system of leading companies in the sector, eager to explore market possibilities throughout the world. Internationalization and the development of new markets are key elements for the competitiveness of companies. CSO can be identified at a worldwide level as a unique access point for contacts with leading Italian companies in the sector, from production and services through to technologies, logistics and packaging. Internationalization services include:

  • Organization of collective exhibits at trade fairs throughout the world.
  • Top-level conferences and B2B meetings in target countries.
  • Organization of business missions abroad.
  • Supply chain technical committees for the optimization of production processes.
  • Operation of foreign offices in strategic areas, like those currently in Turkey, Egypt, Russia, Morocco and Tunisia.